Before committing to an online or a print magazine for your advertising needs, there are a few things you must know. These factors will make the difference between having a successful campaign and a failed one. Here are some crucial tips that will help you get most out of your magazine advert.
1. Know the audience.
It is essential that you research about your prospective magazine and know their target audience. Once you get enlightened on this, it is time you considered your audience. Who do you target with your product? Is it for men or women? What is your target age group?
For example, if your products are primarily targeting working women, Her Magazine opines that it will be ideal to place your ad in a magazine that writes stories they will be interested in, such as women empowerment in the office.
2. Focus on your credibility.
Before settling on a magazine to place your ad, ensure its credibility. How trusted and respected is the publication to the readers? Is it well known? Remember, people will associate your product with this magazine. If the magazine is not seen as a credible source by readers, the impact it will have on your product will be negative.
On the contrary, if the magazine is respectable and regarded as a reliable source, your product will equally create the same impression.
3. Have a strong tagline.
The tagline of your advert will determine its impact. So, instead of putting your product’s name in bold letters, come up with a compelling copy. A significant percentage of consumers want something they can associate with. For example, if your product is a body cream, tell them what makes it unique from the rest, and what it can do for them. Keep in mind that the tagline should provide a solution to a problem.
Choosing the right magazine for your business can be overwhelming. However, it is essential that you work with a magazine that will give you maximum return on your investment.