Reputation is one of the driving factors for veterinarians, but before you develop a reputation, you first need to entice customers into visiting your clinic at least once. Here are some tips on how to do this:
Offer Freebies for Initial Visitors
Promotional products for veterinarians can be anything from toothbrushes, toothpaste, collars, or anything that pet owners can use for their precious dogs. You can order these items in bulk so that they’re cheaper and will be returned to you in profits as you get a decent following of patients.
Make sure you’re always online, and that pet owners can contact you when there’s an emergency. As with people, dogs can get into all kinds of scrapes and problems that require immediate care. Thus, be open about the means and methods for clients to contact you either through your social media account or your mobile phone.
Take the time to follow up on the vaccination shots of your patients. Many dog owners forget that they’re supposed to bring the puppy back in for his 5 in 1 shots, his anti-rabies, or his booster shots. You can remind them of this through text, email, or through their social media account to guarantee a return. Make good use of an electronic tracking system – even a simple Excel Worksheet would be able to help you maintain records.
Extend Your Offerings
A clinic-cum-pet shop is perhaps one of the best ways to extend your business profits. As pet owners wait for their pooches to finish, they can browse around and hopefully find something they can buy for the little guy. You can also add other services such as grooming and perhaps even pet boarding.
Of course, those are just some of the things you can try to improve your practice’s reputation. As you establish yourself in a given community, you’ll find that word of mouth is still one of the best ways to make your practice more profitable.