Content has been growing as a big part of the online marketing industry. Innovations in creative, targeting, and publishing technology have increased the importance of creating content that will interest the audience and give them something to discuss with each other. That’s why content is so effective — it allows people to interact, and with interaction comes awareness and attention to your brand.
Why Content is the New Ad
Digital marketing in Minneapolis doesn’t mean paid advertising or promotion. In this day and age, you have to be wiser when it comes to marketing your brand and business online. That’s where content comes in. Generating content that’s well-written, informative, credible, and relevant is one of the greatest, cheapest, and less limiting ways to make your brand more reliable. Paid ads are still important, but the demand for great content is increasing by the minute.
With every update, Google continues to put more weight on content. With algorithm updates like RankBrain and Panda, Google can now detect and reward websites that produce high-quality content. There’s no shortcuts in creating content that matters. Keyword stuffing and black-hat link building are now obsolete. In 2016, it’s time to be serious about the content you publish.
More Than Just Words
Content is more than just written words. One form of content that’s also increasing in popularity is video. This is because of technological innovations that allow people to watch videos on-the-go. In fact, video offers the best return on investment compared to other forms of content.
By 2016, its effectiveness is only bound to increase. Take advantage of this by making sure your videos are eye-catching, attention-grabbing, and creative. PR Caffeine, a digital marketing company in Minneapolis, says informative and entertaining content is as important as having a well-designed website.
Keep these tips in mind to improve your content marketing strategies accordingly. With 2016 just around the corner, it’s time to level up your game and bring content that matters at the forefront.