Video marketing, whether it is within the organization or for customers, is becoming a go-to medium because it conveys your message in a multimedia platform. Viewers get to see the emotions, hear the tone of voice and the body language or facial expressions of those in the video. The script of the production can make or break its ability to convey the message you want. That’s why you need good writing before publishing a video.
Corporate video production experts at Red Rider Creative cite the following ways to improve your script:
Stay Within Two Minutes
On average, the attention span of an adult is approximately two minutes; this time limit has turned into an industry standard. This is because of YouTube and that people consume video from their mobile phones or tablets compared to their desktops. During the process of browsing content, people click on links to videos at a faster rate, and they also decide which ones are worth watching entirely. Your window of opportunity remains open within 10 to 15 seconds.
Write a script that has an emotional core. This allows you to connect with a viewer in the first few frames. Engage them with dialogue that actual people use and words that they don’t have to use a dictionary to understand.
The Story Arc
Simply talking about your brand and its benefits is akin to hard selling and turns off potential customers. A video provides you with the opportunity to tell a story within a certain timeframe because some people think reading is too time-consuming. Weave the facts of how your products are beneficial to its user through storytelling.
Cover the Details
A narrative that integrates why a viewer should choose your brand is important, but you must also include details about your products. This is a difficult balancing act but is doable; viewers would like to know where to find your product, who it’s for and other similar information.
The script is important to the success of your video campaign; implement the abovementioned ways to improve it. The mentioned strategies make your videos relatable to your audience, but still contain facts and the advantages of choosing you over the competition.